E-Commerce in Turkey: Its Reality and Size

E-Commerce in Turkey: Its Reality and Size

Comprehensive information about e-commerce in Turkey, the investment volume of trade platforms locally and globally, and online import from Turkey via Tebadul International Trade.

How has E-commerce Evolved in Turkey in Recent Years?

With the development of technology of computers, communications and mobile phones, the Internet has become indispensable and fundamental in our daily lives.

Considering digital data, we find that the number of Internet users exceeded 4 billion in 2019, and all online commercial projects and platforms gained great importance, after which e-commerce appeared as one of the most prominent concepts with high commercial value.

E-commerce is a tool to allow users to purchase products or services online. It first entered our lives in 1996 and underwent a major development process until it took its current form.

E-commerce websites are quite many nowadays, yet the platforms created during the e-commerce development phase have an important position and market share in the e-commerce sector.

Some of the first e-commerce platforms founded in the world were Amazon and eBay on September 3, 1995. Four years later, Alibaba was founded at its headquarters in China in 1999, to enter the electronic market and be among the strongest players in the e-commerce industry today.

The HTML (the programming language used in website creation) developed in 1989 has been a breakthrough, revolutionizing the online world, and contributing to huge opportunities for websites in general, and e-commerce platforms in particular.

With the entry of HTML into the world of computers and the Internet, and its contribution to the development of this sector, websites that have acquired many new features have become more involved in everyday life, and the purposes of using e-commerce have increased.

In the nineties of the 20th century, electronic data interchange (EDI) was developed to solve business transactions within the company to be the first version of e-commerce.

Web-based algorithms have been developed to directly fit into modern technology, have pioneered the creation of e-commerce websites these days, and the first e-commerce transactions were conducted worldwide in 1996.

It should be noted that in the early years in which e-commerce appeared it was not as effective worldwide as it is at the moment, and given the financial technologies and the level of development of logistics services for that stage we see that this result was inevitable and dedicated to that time.

The e-commerce sector in Turkey was formed with the establishment of the first e-commerce sites in the nineties of the last century and witnessed a remarkable development with the launch of electronic markets that spread widely in the early twenty-first century.

After the widespread of private shopping sites after 2006, the e-commerce sector in Turkey, the number of e-commerce sites and platforms that provide marketing and purchasing services, and the number of purchasing transactions have come a long way, in terms of the number of consumers who have started to engage in e-commerce in Turkey.

التجارة الإلكترونية في تركيا

The Current Reality of E-Commerce in Turkey

In light of the great developments witnessed by the e-commerce sector at the global level, the first steps in the world of e-commerce have been started in Turkey, where many e-commerce sites have emerged that have received great demand and achieved great success in this field.

In this context, the current reality of e-commerce in Turkey can be highlighted by showcasing the e-commerce sites founded in Turkey, which formed its first steps to entering this commercial world.

Founded in 1998, Hepsi Burada was one of the first commercial platforms to start in the scope of e-commerce in Turkey, Gittigidiyor in 2001, Trendyol in 2009, and n11 in 2012.

Mobile phones have played an influential role in the development of e-commerce in Turkey and the whole world. The development of mobile devices and financial technologies is among the issues that the e-commerce sector will focus on the most in the coming years, as 70% of the purchase transactions through e-commerce sites have been made by mobile devices.

E-commerce Website Sales Volume in Turkey

The sales volume of e-commerce websites in Turkey can be highlighted by a report by the Association of Turkish Industrialists and Businessmen, known as TUSİAD on 'E-Commerce Volume in Turkey 2017' in which it presents developments and data related to the e-commerce sector in Turkey.

It is noted in this report that the volume of e-commerce in Turkey grew by 37% between 2016 and 2017 and exceeded 42.7 billion Turkish liras, and in terms of e-commerce sales worldwide it reached $ 2.3 trillion in 2017.

In this context, the Association of E-Commerce Operators (ETID) has announced some data regarding shopping expenses in the volume of e-commerce in Turkey in the years 2021 and 2022.

Accordingly, e-commerce in Turkey continues its growth momentum after the volume of purchase transactions reached 400 billion Liras based on the volume of business in 2021. The e-commerce target for 2022 is expected to reach 560 billion Liras with a growth of 40%.

Can I import from Turkey Online?

The option of importing from Turkey online is available to all importers in all countries of the world. It is one of the quick options in the global trading system, but it is necessary to deal with reliable commercial companies and conduct a comprehensive study of the commercial market to verify the quality of products and match them with the prices.

Tebadul Company Advantages as an E-Commerce Platform in Turkey for Wholesale Sale

Tebadul International Trading Company is one of the best reliable companies in the world of e-commerce in Turkey, it has a team of employees who can speak Arabic and English.

Tebadul provides a variety of various Turkish products of different quality, offers a list of available prices, takes care of all packaging and customs clearance procedures, and ensures that goods reach the importer in the shortest possible way.

Tebadul International Trade Plan for Global Spread

Tebadul International Trade, with its professional human cadres, high elements at the commercial level, and its distinctive geographical location in Istanbul, can reach international ranking following a well-thought-out plan that includes the following:

  • Negotiation of new WTO agreements within the scope of electronic commerce.
  • Improving and developing digital services to contribute to the service of global trade.
  • Working on digitization that will strengthen competition in global trade.
  • Increase investments in new technology and more efficient business practices.
  • Reliance on three-dimensional printing that will encourage companies to move the production process to locations closer to their customers.
  • Take advantage of the speed of preparation of models related to world trade on demand.

Tebadul Platform Services in the Field of Import from Turkey

In light of the great developments witnessed by the e-commerce sector in Turkey, and in light of the large volume of sales on e-commerce platforms, Tebadul Import and Export Company seeks to provide the best services related to wholesale trade to importers from around the world.

In this context, Tebadul provides a variety of all Turkish goods (foodstuffs, electrical tools, medical devices, children's products and school supplies, furniture and furnishings) and other products, clarifies the quality grades and specifications related to each product, and communicates with manufacturers to buy the best goods at the most appropriate prices.

Tebadul, then. undertakes to resolve all packaging procedures, corresponding to the types, shapes and sizes of products.

Through its cadres specialized in legal affairs in Turkey, it carries out customs clearance operations, ensures the safe arrival of goods to the importer, and chooses the shortest possible route of import.


Edited by Tebadul International Trade

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